{"id":5958,"date":"2025-06-25T03:08:05","date_gmt":"2025-06-25T03:08:05","guid":{"rendered":"https:\/\/toplawyersnow.com\/attorneyselect\/attorneyselect\/?p=5958"},"modified":"2025-06-06T03:08:14","modified_gmt":"2025-06-06T03:08:14","slug":"best-free-seo-tools-for-lawyers-that-you-can-use-today","status":"publish","type":"post","link":"https:\/\/toplawyersnow.com\/attorneyselect\/best-free-seo-tools-for-lawyers-that-you-can-use-today\/","title":{"rendered":"Best Free SEO Tools for Lawyers (That You Can Use Today)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5958\" class=\"elementor elementor-5958\">\n\t\t\t\t<div class=\"elementor-element elementor-element-956003a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"956003a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95c9a8d elementor-widget elementor-widget-text-editor\" data-id=\"95c9a8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"159\" data-end=\"401\">If you\u2019re a lawyer trying to grow your online presence, SEO (search engine optimization) can feel like a maze of algorithms, rankings, and buzzwords. But you don\u2019t need to be an expert\u2014or hire an expensive agency\u2014to start making improvements.<\/p>\n<p class=\"\" data-start=\"403\" data-end=\"489\">In fact, some of the most powerful SEO tools available to lawyers are completely free.<\/p>\n<p class=\"\" data-start=\"491\" data-end=\"764\">Whether you want to see how your law firm ranks in Google, check your site speed, or find out why your competitor is outranking you, the tools below can help. And they\u2019re beginner-friendly, making them ideal for solo attorneys and small firms who want to do more with less.<\/p>\n<hr class=\"\" data-start=\"766\" data-end=\"769\">\n<h3 class=\"\" data-start=\"771\" data-end=\"805\"><strong data-start=\"775\" data-end=\"803\">1. Google Search Console<\/strong><\/h3>\n<p class=\"\" data-start=\"806\" data-end=\"874\"><strong data-start=\"806\" data-end=\"819\">Best for:<\/strong> Seeing how your site performs in Google search results<\/p>\n<p class=\"\" data-start=\"876\" data-end=\"904\"><a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> shows:<\/p>\n<ul data-start=\"905\" data-end=\"1089\">\n<li class=\"\" data-start=\"905\" data-end=\"951\">\n<p class=\"\" data-start=\"907\" data-end=\"951\">What keywords people use to find your firm<\/p>\n<\/li>\n<li class=\"\" data-start=\"952\" data-end=\"1002\">\n<p class=\"\" data-start=\"954\" data-end=\"1002\">Which pages are getting clicks and impressions<\/p>\n<\/li>\n<li class=\"\" data-start=\"1003\" data-end=\"1050\">\n<p class=\"\" data-start=\"1005\" data-end=\"1050\">Whether Google can properly index your site<\/p>\n<\/li>\n<li class=\"\" data-start=\"1051\" data-end=\"1089\">\n<p class=\"\" data-start=\"1053\" data-end=\"1089\">Mobile usability and any page errors<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1091\" data-end=\"1178\">You can also submit new content to Google faster, which may help new pages rank sooner.<\/p>\n<p class=\"\" data-start=\"1180\" data-end=\"1272\"><strong data-start=\"1180\" data-end=\"1195\">Start here:<\/strong> <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1196\" data-end=\"1272\">search.google.com\/search-console<\/a><\/p>\n<hr class=\"\" data-start=\"1274\" data-end=\"1277\">\n<h3 class=\"\" data-start=\"1279\" data-end=\"1323\"><strong data-start=\"1283\" data-end=\"1321\">2. Google Business Profile Manager<\/strong><\/h3>\n<p class=\"\" data-start=\"1324\" data-end=\"1398\"><strong data-start=\"1324\" data-end=\"1337\">Best for:<\/strong> Improving your visibility in local \u201clawyer near me\u201d searches<\/p>\n<p class=\"\" data-start=\"1400\" data-end=\"1607\">If you haven\u2019t already, claim and complete your <a href=\"https:\/\/business.google.com\/us\/business-profile\/\">Google Business Profile<\/a>. It may help you appear in the local map pack and gives your firm a central place to manage reviews, business hours, and location data.<\/p>\n<p class=\"\" data-start=\"1609\" data-end=\"1631\"><strong data-start=\"1609\" data-end=\"1631\">Optimization tips:<\/strong><\/p>\n<ul data-start=\"1632\" data-end=\"1792\">\n<li class=\"\" data-start=\"1632\" data-end=\"1663\">\n<p class=\"\" data-start=\"1634\" data-end=\"1663\">Use your real law firm name<\/p>\n<\/li>\n<li class=\"\" data-start=\"1664\" data-end=\"1702\">\n<p class=\"\" data-start=\"1666\" data-end=\"1702\">Add photos of your office and team<\/p>\n<\/li>\n<li class=\"\" data-start=\"1703\" data-end=\"1742\">\n<p class=\"\" data-start=\"1705\" data-end=\"1742\">Choose practice areas as \u201cservices\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"1743\" data-end=\"1792\">\n<p class=\"\" data-start=\"1745\" data-end=\"1792\">Ask clients to leave reviews when appropriate<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1794\" data-end=\"1865\"><strong data-start=\"1794\" data-end=\"1809\">Start here:<\/strong> <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1810\" data-end=\"1865\">google.com\/business<\/a><\/p>\n<hr class=\"\" data-start=\"1867\" data-end=\"1870\">\n<h3 class=\"\" data-start=\"1872\" data-end=\"1908\"><strong data-start=\"1876\" data-end=\"1906\">3. Ubersuggest (Free Tier)<\/strong><\/h3>\n<p class=\"\" data-start=\"1909\" data-end=\"1964\"><strong data-start=\"1909\" data-end=\"1922\">Best for:<\/strong> Keyword research and competitive analysis<\/p>\n<p class=\"\" data-start=\"1966\" data-end=\"1991\"><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a> lets you see:<\/p>\n<ul data-start=\"1992\" data-end=\"2124\">\n<li class=\"\" data-start=\"1992\" data-end=\"2024\">\n<p class=\"\" data-start=\"1994\" data-end=\"2024\">How competitive a keyword is<\/p>\n<\/li>\n<li class=\"\" data-start=\"2025\" data-end=\"2082\">\n<p class=\"\" data-start=\"2027\" data-end=\"2082\">What keywords your site (or a competitor\u2019s) ranks for<\/p>\n<\/li>\n<li class=\"\" data-start=\"2083\" data-end=\"2124\">\n<p class=\"\" data-start=\"2085\" data-end=\"2124\">How many monthly searches a term gets<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2126\" data-end=\"2279\">It\u2019s especially helpful for finding blog topics or seeing if you\u2019re targeting the right phrases (e.g., \u201ccar accident lawyer in Tampa\u201d vs. just \u201clawyer\u201d).<\/p>\n<p class=\"\" data-start=\"2281\" data-end=\"2349\"><strong data-start=\"2281\" data-end=\"2296\">Start here:<\/strong> <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2297\" data-end=\"2349\">ubersuggest.com<\/a><\/p>\n<hr class=\"\" data-start=\"2351\" data-end=\"2354\">\n<h3 class=\"\" data-start=\"2356\" data-end=\"2399\"><strong data-start=\"2360\" data-end=\"2397\">4. PageSpeed Insights (by Google)<\/strong><\/h3>\n<p class=\"\" data-start=\"2400\" data-end=\"2447\"><strong data-start=\"2400\" data-end=\"2413\">Best for:<\/strong> Checking how fast your site loads<\/p>\n<p class=\"\" data-start=\"2449\" data-end=\"2582\">Site speed matters. A slow-loading law firm website may lead to higher bounce rates\u2014and Google has said speed can influence rankings.<\/p>\n<p class=\"\" data-start=\"2584\" data-end=\"2610\">Use PageSpeed Insights to:<\/p>\n<ul data-start=\"2611\" data-end=\"2754\">\n<li class=\"\" data-start=\"2611\" data-end=\"2655\">\n<p class=\"\" data-start=\"2613\" data-end=\"2655\">Check your desktop and mobile load times<\/p>\n<\/li>\n<li class=\"\" data-start=\"2656\" data-end=\"2712\">\n<p class=\"\" data-start=\"2658\" data-end=\"2712\">Identify image or code issues slowing your site down<\/p>\n<\/li>\n<li class=\"\" data-start=\"2713\" data-end=\"2754\">\n<p class=\"\" data-start=\"2715\" data-end=\"2754\">Get action items to improve performance<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2756\" data-end=\"2818\"><strong data-start=\"2756\" data-end=\"2771\">Start here:<\/strong> <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2772\" data-end=\"2818\">pagespeed.web.dev<\/a><\/p>\n<hr class=\"\" data-start=\"2820\" data-end=\"2823\">\n<h3 class=\"\" data-start=\"2825\" data-end=\"2867\"><strong data-start=\"2829\" data-end=\"2865\">5. Moz Link Explorer (Free Tier)<\/strong><\/h3>\n<p class=\"\" data-start=\"2868\" data-end=\"2905\"><strong data-start=\"2868\" data-end=\"2881\">Best for:<\/strong> Checking your backlinks<\/p>\n<p class=\"\" data-start=\"2907\" data-end=\"2936\">Moz\u2019s Link Explorer lets you:<\/p>\n<ul data-start=\"2937\" data-end=\"3068\">\n<li class=\"\" data-start=\"2937\" data-end=\"2980\">\n<p class=\"\" data-start=\"2939\" data-end=\"2980\">See what websites link to your law firm<\/p>\n<\/li>\n<li class=\"\" data-start=\"2981\" data-end=\"3029\">\n<p class=\"\" data-start=\"2983\" data-end=\"3029\">Compare your backlink profile to competitors<\/p>\n<\/li>\n<li class=\"\" data-start=\"3030\" data-end=\"3068\">\n<p class=\"\" data-start=\"3032\" data-end=\"3068\">Identify low-quality or broken links<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3070\" data-end=\"3168\">This can help you track SEO growth over time and uncover where competitors are getting visibility.<\/p>\n<p class=\"\" data-start=\"3170\" data-end=\"3240\"><strong data-start=\"3170\" data-end=\"3185\">Start here:<\/strong> <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3186\" data-end=\"3240\">moz.com\/link-explorer<\/a><\/p>\n<hr class=\"\" data-start=\"3242\" data-end=\"3245\">\n<h3 class=\"\" data-start=\"3247\" data-end=\"3309\"><strong data-start=\"3251\" data-end=\"3307\">Bonus Tool: TopLawyersNow.com (Free Profile Builder)<\/strong><\/h3>\n<p class=\"\" data-start=\"3310\" data-end=\"3380\"><strong data-start=\"3310\" data-end=\"3323\">Best for:<\/strong> Earning a dofollow backlink and publishing legal content<\/p>\n<p class=\"\" data-start=\"3382\" data-end=\"3484\">Claiming your free attorney profile on <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3421\" data-end=\"3473\">TopLawyersNow.com<\/a> gives you the option to upgrade to get:<\/p>\n<ul data-start=\"3485\" data-end=\"3688\">\n<li class=\"\" data-start=\"3485\" data-end=\"3537\">\n<p class=\"\" data-start=\"3487\" data-end=\"3537\">A <strong data-start=\"3489\" data-end=\"3510\">backlink<\/strong> to your law firm website<\/p>\n<\/li>\n<li class=\"\" data-start=\"3538\" data-end=\"3598\">\n<p class=\"\" data-start=\"3540\" data-end=\"3598\">A searchable profile tied to your city and practice area<\/p>\n<\/li>\n<li class=\"\" data-start=\"3599\" data-end=\"3652\">\n<p class=\"\" data-start=\"3601\" data-end=\"3652\">The ability to publish blog posts under your name<\/p>\n<\/li>\n<li class=\"\" data-start=\"3653\" data-end=\"3688\">\n<p class=\"\" data-start=\"3655\" data-end=\"3688\">A fast-loading page built for SEO<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3690\" data-end=\"3801\">It\u2019s a simple way to improve your authority and start building online visibility\u2014even if you\u2019re not tech-savvy.<\/p>\n<hr class=\"\" data-start=\"3803\" data-end=\"3806\">\n<h2 class=\"\" data-start=\"3808\" data-end=\"3829\"><strong data-start=\"3811\" data-end=\"3829\">Final Thoughts<\/strong><\/h2>\n<p class=\"\" data-start=\"3831\" data-end=\"3979\">SEO doesn\u2019t have to be overwhelming or expensive. These are some of the best free SEO tools that may help you take control of your law firm\u2019s online presence, one step at a time.<\/p>\n<p class=\"\" data-start=\"3981\" data-end=\"4012\">Try this 10-minute action plan:<\/p>\n<ul data-start=\"4013\" data-end=\"4237\">\n<li class=\"\" data-start=\"4013\" data-end=\"4055\">\n<p class=\"\" data-start=\"4015\" data-end=\"4055\">Claim your <strong data-start=\"4026\" data-end=\"4053\">Google Business Profile<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"4056\" data-end=\"4107\">\n<p class=\"\" data-start=\"4058\" data-end=\"4107\">Check your <strong data-start=\"4069\" data-end=\"4083\">site speed<\/strong> on PageSpeed Insights<\/p>\n<\/li>\n<li class=\"\" data-start=\"4108\" data-end=\"4151\">\n<p class=\"\" data-start=\"4110\" data-end=\"4151\">Run a <strong data-start=\"4116\" data-end=\"4134\">keyword search<\/strong> in Ubersuggest<\/p>\n<\/li>\n<li class=\"\" data-start=\"4152\" data-end=\"4237\">\n<p class=\"\" data-start=\"4154\" data-end=\"4237\">Claim your <strong data-start=\"4165\" data-end=\"4181\">free profile<\/strong> at <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4185\" data-end=\"4237\">TopLawyersNow.com<\/a><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4239\" data-end=\"4344\">These quick wins can help you build momentum\u2014and better understand how potential clients find you online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c58394e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c58394e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-220b986 elementor-widget elementor-widget-image\" data-id=\"220b986\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/toplawyersnow.com\/attorneyselect\/wp-content\/uploads\/2025\/05\/About-Us-graphic-e1746374212658-1024x351.png\" class=\"attachment-large size-large wp-image-5369\" alt=\"lawyers near me\" srcset=\"https:\/\/toplawyersnow.com\/attorneyselect\/wp-content\/uploads\/2025\/05\/About-Us-graphic-e1746374212658-1024x351.png 1024w, https:\/\/toplawyersnow.com\/attorneyselect\/wp-content\/uploads\/2025\/05\/About-Us-graphic-e1746374212658-300x103.png 300w, https:\/\/toplawyersnow.com\/attorneyselect\/wp-content\/uploads\/2025\/05\/About-Us-graphic-e1746374212658-768x264.png 768w, https:\/\/toplawyersnow.com\/attorneyselect\/wp-content\/uploads\/2025\/05\/About-Us-graphic-e1746374212658.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a lawyer trying to grow your online presence, SEO (search engine optimization) can feel like a maze of algorithms, rankings, and buzzwords. But you don\u2019t need to be an expert\u2014or hire an expensive agency\u2014to start making improvements. In fact, some of the most powerful SEO tools available to lawyers are completely free. Whether you want to see how your law firm ranks in Google, check your site speed, or find out why your competitor is outranking you, the tools below can help. And they\u2019re beginner-friendly, making them ideal for solo attorneys and small firms who want to do more with less. 1. Google Search Console Best for: Seeing how your site performs in Google search results Google Search Console shows: What keywords people use to find your firm Which pages are getting clicks and impressions Whether Google can properly index your site Mobile usability and any page errors You can also submit new content to Google faster, which may help new pages rank sooner. Start here: search.google.com\/search-console 2. Google Business Profile Manager Best for: Improving your visibility in local \u201clawyer near me\u201d searches If you haven\u2019t already, claim and complete your Google Business Profile. It may help you appear in the local map pack and gives your firm a central place to manage reviews, business hours, and location data. Optimization tips: Use your real law firm name Add photos of your office and team Choose practice areas as \u201cservices\u201d Ask clients to leave reviews when appropriate Start here: google.com\/business 3. Ubersuggest (Free Tier) Best for: Keyword research and competitive analysis Ubersuggest lets you see: How competitive a keyword is What keywords your site (or a competitor\u2019s) ranks for How many monthly searches a term gets It\u2019s especially helpful for finding blog topics or seeing if you\u2019re targeting the right phrases (e.g., \u201ccar accident lawyer in Tampa\u201d vs. just \u201clawyer\u201d). Start here: ubersuggest.com 4. PageSpeed Insights (by Google) Best for: Checking how fast your site loads Site speed matters. A slow-loading law firm website may lead to higher bounce rates\u2014and Google has said speed can influence rankings. Use PageSpeed Insights to: Check your desktop and mobile load times Identify image or code issues slowing your site down Get action items to improve performance Start here: pagespeed.web.dev 5. Moz Link Explorer (Free Tier) Best for: Checking your backlinks Moz\u2019s Link Explorer lets you: See what websites link to your law firm Compare your backlink profile to competitors Identify low-quality or broken links This can help you track SEO growth over time and uncover where competitors are getting visibility. Start here: moz.com\/link-explorer Bonus Tool: TopLawyersNow.com (Free Profile Builder) Best for: Earning a dofollow backlink and publishing legal content Claiming your free attorney profile on TopLawyersNow.com gives you the option to upgrade to get: A backlink to your law firm website A searchable profile tied to your city and practice area The ability to publish blog posts under your name A fast-loading page built for SEO It\u2019s a simple way to improve your authority and start building online visibility\u2014even if you\u2019re not tech-savvy. Final Thoughts SEO doesn\u2019t have to be overwhelming or expensive. These are some of the best free SEO tools that may help you take control of your law firm\u2019s online presence, one step at a time. Try this 10-minute action plan: Claim your Google Business Profile Check your site speed on PageSpeed Insights Run a keyword search in Ubersuggest Claim your free profile at TopLawyersNow.com These quick wins can help you build momentum\u2014and better understand how potential clients find you online.<\/p>\n","protected":false},"author":1,"featured_media":5195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[426,427,428,425],"class_list":["post-5958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-free-legal-advice","tag-backlinks-for-lawyers","tag-lawyer-backlinks","tag-lawyer-seo","tag-seo-for-lawyers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Free SEO Tools for Lawyers to Use in 2025<\/title>\n<meta name=\"description\" content=\"Want to improve your law firm SEO without spending money? These free tools can help you boost visibility, track rankings, and earn backlinks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toplawyersnow.com\/attorneyselect\/best-free-seo-tools-for-lawyers-that-you-can-use-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Free SEO Tools for Lawyers (That You Can Use Today)\" \/>\n<meta property=\"og:description\" content=\"Want to improve your law firm SEO without spending money? 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