In the fast-paced world of legal marketing, firms often chase complex strategies—spending thousands on SEO retainers, PPC ads, and social media funnels. But the truth is, some of the easiest and most effective marketing moves are the ones many lawyers still overlook.
These aren’t tactics that require a big budget or a marketing team. They’re foundational steps that can help lawyers increase visibility, build trust, and attract more potential clients—often with minimal effort.
Whether you’re a solo practitioner or part of a growing firm, here are some simple legal marketing wins you can implement in 2025 to strengthen your online presence and potentially bring in more cases.
1. Claim Your Free Directory Listings
Many attorneys leave this on the back burner. But claiming your profiles on reputable directories may increase your visibility in search and establish trust with potential clients.
Start with:
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TopLawyersNow.com – you can get a backlink and publish blog content
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Avvo
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Justia
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Your state and local bar association
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Your Google Business Profile
Make sure your contact info is consistent across each one (Name, Address, Phone — or “NAP” for short), which can help with local SEO rankings.
2. Add a FAQ Section to Your Website
Clients search for answers. “Do I need a lawyer after a minor car accident?” or “What is the difference between Chapter 7 and Chapter 13 bankruptcy?” If your website answers these types of questions clearly, you may be more likely to show up in search results.
Quick wins:
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Add 3–5 FAQs to each practice area page
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Use plain language
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Include your city or state in the answers to help with local search
Example:
“In New York, a personal injury lawyer may help you recover compensation even if you were partially at fault.”
3. Ask Happy Clients for Google Reviews
One of the most overlooked marketing moves? Asking. A single 5-star review can increase the likelihood that potential clients contact you.
Easy review request script:
“Thanks for trusting us with your case. If you had a good experience, would you mind leaving a short review on Google? It really helps others find us.”
Pro tip: Create a direct review link using your Google Business Profile dashboard.
4. Publish Just One Useful Blog Post Per Month
You don’t need to become a full-time content marketer. But even one blog post per month—written around questions your clients frequently ask—can build authority and bring in traffic over time.
Not sure what to write about? Start with:
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“What to Do After a [Practice Area] Accident in [City]”
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“How Long Do [Case Types] Take in [State]?”
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“Can I Sue for [Legal Issue] in [City]?”
And if writing isn’t your thing? You can post legal articles on TopLawyersNow.com instead and link them to your profile.
5. Use Your Email Signature as a Marketing Tool
Every email you send is an opportunity for visibility.
Try including:
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A direct link to your website
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Your free TopLawyersNow profile
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A “featured in” badge if applicable
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A link to a recent blog post or legal article
This small step may help colleagues, referrals, and even opposing counsel check out your firm online.
6. Add One Strong Call-to-Action to Every Page
People want to be guided. At the end of each web page or blog post, include a simple call-to-action (CTA) that directs the visitor to the next step.
Examples:
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“Call now for a free consultation”
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“Schedule your case review today”
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“Read our FAQ on [topic]”
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“See more client testimonials”
This may reduce drop-off and increase leads without needing any additional traffic.
7. Share, Don’t Sell, on Social Media
You don’t have to be a TikTok star. But sharing one helpful post per week on LinkedIn, Facebook, or even Instagram may help keep your firm top-of-mind with colleagues and potential referrals.
Ideas:
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A brief legal tip with a link to your blog
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A client success story (with permission)
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A new article you published on TopLawyersNow
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Industry or local news with your commentary
The key is to be consistent, not pushy.
You Don’t Need to Do Everything — Just Start Somewhere
The firms that win online aren’t always the ones with the biggest ad spend. Often, they’re the ones that show up consistently in the places people look: search engines, directories, and social media.
If you’re ready to check off a few quick wins today, start with this:
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Add one FAQ to your website
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Ask one happy client for a review
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Post one blog or article this month
Small steps can build real momentum.
